FourFourTwo, the soccer magazine published by Haymarket, has launched a US web site as part of the brand's global expansion.
The site has kicked off with a digital preview for the next Major League Soccer season, which starts in the US on Sunday, March 6.
FourFourTwo will also put staff on the ground to cover soccer across the country, led by Jeff Kassouf, the US editor, who has joined from NBC Sports.
It comes after local sites have been made live by the UK publication in Australia, Indonesia, Malaysia, Singapore and Thailand. Last year FourFourTwo grew its global digital audience by 157%, helped by a 500% surge in southeast Asia.
MLS will appear in the FourFourTwo’s Stats Zone smartphone app for the 2016 season, which is also integrated into the website.
"I couldn’t be more excited about FourFourTwo going live in the US," said David Hall, the global editor-in-chief of FourFourTwo.
"Soccer in the US is stood at a tipping point about to take the leap. We’re here to do everything we can to make the game we love as big as possible in America."
This article first appeared on campaignlive.co.uk.