Snoop Dogg and Martha Stewart light up for Bic

The spot, created by Doner CX, playfully lists all of the ways people can use Bic EZ Reach lighters.

Unlikely duo Snoop Dogg and Martha Stewart teamed up for yet another project in the spot "Turkey" to showcase the many uses for Bic EZ Reach lighters.

In the spot, Snoop finds Stewart smoking a turkey, which she lit with the help of her Bic EZ Reach lighter. "Martha, I didn’t know you was into this," he says. 

Stewart and Snoop show how the lighter is perfect for lighting candles and lanterns before deciding to use it for their "favorite activity." The next scene shows the pals roasting marshmallows over a bonfire.