Under an initiative by Unload Your 401k and anti-gun violence campaign No Guns Allowed, rapper Snoop Dogg and tech-industry veteran Ron Conway are leading a campaign to encourage Americans to unload gun companies from their 401k plans.
The campaign employs the hashtag #ImUnloading and features a PSA created pro bono by Grey New York.
Besides Snoop Dogg and Conway, the spot includes Bobby Wagner of the Seattle Seahawks; Matt Barnes of the Los Angeles Clippers; actress/singer Margot Bingham; singer/songwriter/producer Aloe Blacc; singer/songwriter Jhené Aiko; and League Of Young Voters’ Executive Director, Dr. Rob Biko Baker.
"I’m unloading for my loved ones that I’ve lost," Snoop Dogg said in a statement. "I’m going all in for gun-free investing."
Viewers who want to determine if their 401k includes gun investments or the National Rifle Association can visit UnloadYour401k.com.