Snoop Dogg leads #ImUnloading PSA for gun industry divestment

Snoop Dogg.
Snoop Dogg.

The campaign created by Grey New York urges viewers to check their 401k programs for firearms

Under an initiative by Unload Your 401k and anti-gun violence campaign No Guns Allowed, rapper Snoop Dogg and tech-industry veteran Ron Conway are leading a campaign to encourage Americans to unload gun companies from their 401k plans.

The campaign employs the hashtag #ImUnloading and features a PSA created pro bono by Grey New York.

Besides Snoop Dogg and Conway, the spot includes Bobby Wagner of the Seattle Seahawks; Matt Barnes of the Los Angeles Clippers; actress/singer Margot Bingham; singer/songwriter/producer Aloe Blacc; singer/songwriter Jhené Aiko; and League Of Young Voters’ Executive Director, Dr. Rob Biko Baker.

"I’m unloading for my loved ones that I’ve lost," Snoop Dogg said in a statement. "I’m going all in for gun-free investing."

Viewers who want to  determine if their 401k includes gun investments or the National Rifle Association can visit

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