This teaser for Snickers' Super Bowl ad looks like a rerun of "The Brady Bunch" — at first. Then a quick cut to Danny Trejo makes it look like something else.
Trejo is dressed like characters he has played in "Machete" and "Sons of Anarchy" and is combing his hair like Marcia Brady.
The spot continues BBDO New York's campaign for Snickers' "You're Not You When You're Hungry." The series of ads feature a well-known character actor in an unfamiliar role. Upon eating a Snickers, the actor transforms into a different person.
Danny Trejo does not turn into Marcia in the teaser, but don't touch that dial: If the teaser generates 2.5 million social media engagements before kick-off of Super Bowl XLIX, Snickers will release the full 30-second spot.
Campaign credits
Client: Snickers
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Art Director: Sei Rey Ho
Copywriter: Rich Douek
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Celebrity Talent, Intellectual Property, Music Rights Acquisition: The Marketing Arm
Director, Entertainment: Brad Sheehan
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Editorial: Arcade
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsel
Assistant Editor: Healy Snow
Post-Production Effects: The Mill
Creative Director: Ben Smith
VFX Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Music House: Q Department
Audio Mix: Sound Lounge (Tom Jucarone)
Voiceover Record: Lime Studios (Loren Silber)
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