Snickers empathizes with Adele after Grammys flub

(Image via Kevin Winter/ via
(Image via Kevin Winter/ via

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

Snickers noticed Adele’s flub during last night’s 59th Annual Grammy Awards, when the singer dropped an F-bomb after stopping her performance of George Michael’s song "Fastlove."

Adele, who won awards for Record of the Year, Song of the Year, and Album of the Year, decided to start the late singer’s song from scratch, saying she had to "get this right."

Snickers tweeted at Adele on Monday morning, empathizing it "knows too well that live performances are risky," referencing its in-the-moment Super Bowl commercial featuring Star Wars and Girls star Adam Driver in a Wild West scene where everything goes wrong.

Here’s how six other brands reacted to the Grammy Awards.



Atlanta Hawks

Women's March



This story first appeared in PR Week.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free