Snickers noticed Adele’s flub during last night’s 59th Annual Grammy Awards, when the singer dropped an F-bomb after stopping her performance of George Michael’s song "Fastlove."
Adele, who won awards for Record of the Year, Song of the Year, and Album of the Year, decided to start the late singer’s song from scratch, saying she had to "get this right."
Snickers tweeted at Adele on Monday morning, empathizing it "knows too well that live performances are risky," referencing its in-the-moment Super Bowl commercial featuring Star Wars and Girls star Adam Driver in a Wild West scene where everything goes wrong.
We get it, @Adele. We know too well that live performances are risky…https://t.co/areYrPU2WF #Grammys
— SNICKERS® (@SNICKERS) February 13, 2017
Here’s how six other brands reacted to the Grammy Awards.
Target
Watch Now: @CarlyRaeJepsen & @LilYachty in our #GRAMMYs remake of "It Takes Two." pic.twitter.com/sSwCjPsUJ0
— Target (@Target) February 13, 2017
Chobani
From yogurt bowls to an extra scoop, there’s so much this culinary classic can do. #Chobani pic.twitter.com/MACBz8VpXH
— Chobani (@Chobani) February 13, 2017
Atlanta Hawks
Big congrats to Kent Bazemore on his big night last night!#GRAMMYs pic.twitter.com/oGs0atFDus
— Atlanta Hawks (@ATLHawks) February 13, 2017
Women's March
We the people! Thanks @ATCQ for bringing #resistance to the #GRAMMYs pic.twitter.com/2FAkzrxrSX
— Women's March (@womensmarch) February 13, 2017
Aflac
Big thanks to the #GRAMMYs for my P.A. gig! So many awesome memories. #LuckyDuck pic.twitter.com/Acf767O90a
— Aflac Duck (@aflacduck) February 13, 2017
Klondike
.@Target @carlyraejepsen & @lilyachty make a song go right. Klondike's 14 flavors make it outta sight #GRAMMYs pic.twitter.com/GB1Wtc5cEB
— Klondike (@Klondikebar) February 13, 2017
—This story first appeared in PR Week.
