Los Angeles residents took notice when a massive arcade invaded downtown. Its purpose? The setting for Bud Light's 2015 Super Bowl ad.
The spot, titled "Coin," is being created by Energy BBDO and experiential marketing firm Mosaic as part of Bud Light's "Up for Anything" campaign.
Acccording to the Chicago Tribune, a randomly selected consumer will receive a message on a bottle to step outside. Then, the winner will be transported into the retro gaming world of Pac-Man.
Leaked photographs (displayed at the end of the amateur spy video below) suggest that MMA announcer Bruce Buffer will also appear in the ad.
The ad is already sparking discussion on social media.
Yep, life sized Pac Man maze downtown. pic.twitter.com/ytzt4Lni0a— Tim Parker (@TimAppleseed1) January 9, 2015