Snapple embarks on summer sampling campaign with Ambient

Snapple is working with Ambient on the campaign
Snapple is working with Ambient on the campaign

Soft drink brand Snapple is working with experiential marketing agency Ambient to bring a taste of New York to London this summer.

The duo kicked-off the summer-long campaign on 28 July. Over the next few weeks a branded chiller van and a team of Snapple sampling staff dressed in summer attire will be targeting busy lunch time workers and evening commuter across the city.

Londoners will get to try Snapple's low calorie lemon, raspberry and peach flavoured iced teas as part of the marketing push, which will focus on busy areas such as Borough Market and the Embankment.

Fiona Lockie, Snapple brand manager, said: "The purpose of this campaign was to drive our brand awareness in Central London and increase trial with our target consumers. We are very pleased with the results [so far] and the support from Ambient who really brought this to life for us."

In March Ambient re-launched with new strategy, logo and website.

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