Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.

The "Snapchat Art Gallery" will feature some of the 3,000 AR experiences that have been created and aired on the platform.

Snapchat said that people will find out how the app has "gone from the first vomiting rainbow lens in 2015 to generating over 500 years of AR playtime every 24 hours".

The event is open for Advertising Week Europe delegates from 19 to 22 March at Picturehouse Central in London.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free