Smart 'Smart app' by Weapon7
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Agency
Weapon7 -
Sector
Automotive and Technology brands
Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road trip in their Smart car and "get lost".
The app uses location-based technology to pinpoint the driver’s location and suggest a randomly generated place of interest for them to visit. The user is able to set the travel distance and then receives step-by-step directions to the destination via GPS. Destinations are randomly delivered using the local business search engine Yelp.