The latest in the "Give Meaning" campaign from MullenLowe tackles infertility.
Not every life event is a happy one, and sometimes there aren’t nice words that can fix them. But nice words can make them more bearable. American Greeting’s latest spot in its "Give Meaning" campaign follows a couple struggling with infertility. The 90-second spot from MullenLowe highlights their hopes and setbacks and the difference a thoughtful gesture can make.