If 'Slow Down GPS' Forsman & Bodenfors

In Scandinavia, satnav system speaks in a child's voice near schools and daycare centers

Forsman & Bodenfors has developed a satnav app for If insurance that speaks in a child's voice when operating near schools and daycare centers. The app acts like any other satnav system except in areas where there are likely to be children, where it switches to a child’s voice to remind drivers to be more careful. The app is free to download on the App Store and Google Play but only works in Sweden, Finland and Norway. People can flag extra areas where there are likely to be children and get them added to the app by visiting If’s website.

The technology recalls an initiative launched in Malaysia by GPS app Waze; children's voices remind drivers to use caution behind the wheel.

This article first appeared on campaignlive.co.uk.

Credits

Client
If
Art director
Copywriter
Account director
Account managers
Digital producer
Agency producer
Film production company
Director
Executive producer
Producer
Director of photography
App production company
Digital production company
PR agency
Stills photographer

Featured in this story

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free