Sledge sees new recruit from Frukt

Smith has previously worked on international activations for Mastercard and Shell
Smith has previously worked on international activations for Mastercard and Shell

Sledge has announced the appointment of Sophie Smith, formerly of agency Frukt, who will join the agency's international team as project co-ordinator.

Smith worked on the Mastercard account during her time at Frukt, and has a background in international events through her involvement with financial brand activations at electronic dance music festivals throughout Europe.

She also worked on the Shell account while at Imagination.

Due to Sledge’s growing presence in the UAE, Smith will work across a mixture of the agency’s clients.

Laura Capell, managing director of Sledge, said: "We are very happy to have Sophie join the team, genuine passion and enthusiasm is really important to us and Sophie has this in bucket loads."

More: Meet the team - brand experience agency Sledge

In pictures: Sledge produces three day RWC experience in Manchester

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