Skype 'Turning the Tide' by Pereira & O'Dell

Skype 'Turning the Tide' by Pereira & O'Dell.
Skype 'Turning the Tide' by Pereira & O'Dell.

Journalists share a story with the world using Skype in video by Pereira & O'Dell

Climate change threatens to turn the island of Kiribati in the Pacific ocean into a modern-day Atlantis by 2040.

Journalist couple Anna Therese Day and Gianluca Panella use Skype to cover the story of a remote part of the world with global consequences.

"Being able to instantly share information, images, files — even what's happening right in front of our eyes" says Day, "it means you can get to the heart of the story quickly."

The couple uses Skype to coordinate their survey of the island, record their surroundings and collaborate with people on the mainland. While the journalists use a multitide of technology to get their story such as a DSLR camera and tablet, Skype is an integral part of collaborating to bring the story of Kiribati to other shores.

Campaign credits

Client: Skype Inc. 
GM, CAS Audience Marketing: Angie Hill
Director, Audience Marketing: Jackie Lee-Joe 
Creative Director: Matt Sedik
Senior Campaign Manager: Vanessa Boutwell 
Campaign Manager: Benjamin Lazarus 
Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jamie Robinson
Creative Director: Jonathan Woytek
Associate Creative Director: Michael Gurman
Senior Art Director: Ben Sweitzer 
Senior Copywriter: Gabriel Miller
Senior Copywriter: Simon Friedlander
Art Director: Myray Reames
Copywriter: Demian Kendall
VP, Director of Production: Jeff Ferro
Executive Producer: Bill Spangler
Senior Broadcast Producer: Joanna Topetzes
Senior Integrated Producer: Jason Mar 
Co-Director of Client Services: Ivy Truong 
Senior Account Executive: William de Ryk
Strategy Director: Molly Cabe 
Strategy Director - Media and Distribution: Jasmine Summerset Media Strategist: Noel Aragon
Media Strategist: Katie McKinley
Production Company:  Station Film
Director:  Peking
Executive Producer:  Caroline Gibney
Producer:  Sarah McMurray
Editorial and Post: Umlaut Films
Jonathan Flookes
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Assistant Editor: Peter Geiger
Sound Mix: One Union Recording Studios
Sound Mixer: Eben Carr

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