Microsoft has enlsited Russia's missing pet detective Valeriy Sugrobov for its latest campaign, to highlight how Skype is a powerful communications tool when time is of the essence.
The documentry-style short film, by Pereira & O’Dell, is part Skype's wider "The Things We Can Do" campaign, which shows how real people use the app around the world.
In the short film, Sugrobov stalks and captures a lost cat and finds a missing dog named Donut.
A shorter two-minute version of the online film will debut in U.S. cinemas. A companion website outlines how Skype can help when a pet goes missing.
Campaign credits
Client: Skype
Agency: Pereira & O’Dell
Executive Creative Director: Jamie Robinson
Creative Director: Jonathan Woytek
Associate Creative Director: Michael Gurman
Associate Creative Director: Brett Beaty
Senior Art Director: Ben Sweitzer
Senior Copywriter: Gabriel Miller
Copywriter: Simon Friedlander
Head of Production: Jeff Ferro
Senior Broadcast Producer: Bill Spangler
Post Producer: Ro Weitekamp
Senior Integrated Producer: Jason Mar
Co-Director of Client Services: Ivy Truong
Senior Account Executive: William de Ryk
Strategy Director: Molly Cabe
Strategy Director - Media and Distribution: Jasmine Summerset
Production Company: Station Film
Director: Peking (Gregory Mitnick and Nat Livingston Johnson)
Executive Producer: Caroline Gibney, Michael Di Girolamo
Line Producer: Sarah McMurray
Editorial and Post: Umlaut Films
Editor: Jessica Congdon
Assistant Editor: Michael Pavoni
Color: Ivan Miller
Online: Ivan Miller
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Music: Future Perfect Music
Composer: Victor Magro
Executive Producer: Maxwell Gosling
Sound Mix: One Union Recording Studios
Senior Engineer: Eben Carr
Senior Engineer: Matthew Wood
Audio Producer: Lauren Mask