Sky to revamp sports offer with cheaper options

Sky will overhaul its Sky Sports channels and introduce a much lower entry price point as the broadcaster faces fierce competition from rival BT.

The numbered Sky Sports channels will be replaced by stations dedicated to a particular sport, in the manner of Sky Sports F1, launched in 2012.

Football is set to get two dedicated channels, The Guardian reports, with one each for cricket and golf, while a new channel, Sky Sports Arena, will show rugby, tennis and other sports.

The strategy will also allow customers to pay as little as £18 a month to receive sports content in a bid to attract those not willing to pay £49.50, which is currently the cheapest package available.

It is the latest of a series of cheaper options introduced by Sky as it responds to changing viewing habits. Now TV, for example, offers much of the same content available through Sky channels for as little as £6.99 a month.

Last year, it introduced Sky Sports Mix, offering selected sports content, including some Premier League matches, to its basic package subscribers.

The amount Sky is paying for its Premier League rights rocketed last year by 80% – but evidence suggests viewing numbers are falling.

BT held onto its Champions League rights in a £1.2bn deal comfirmed in March.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free