Sky One and Channel 4 ads fight for Simpsons viewers

LONDON – Sky One is to advertise its new series of 'The Simpsons' after Channel 4 revealed plans for an aggressive marketing campaign for its terrestrial airing of the show, which it won from the BBC.

Channel 4 is to screen 'The Simpsons' next season backed by a major marketing campaign. The series will go out at 6pm weekdays with new episodes airing in a Friday peaktime slot.

Channel 4 won the terrestrial rights to the animated show from BBC Two earlier this year.

In response to falling viewing figures, Sky One is planning to launch a TV ad campaign to highlight the new show, which it has rights to screen four years before they reach terrestrial broadcasters.

Sky One will begin airing new episodes from September and Channel 4 will begin showing 'The Simpsons' in November.

'The Simpsons' have become a mainstay of Sky One, which runs hours of the show each week.

The programme is now in its 15th year on television and shows no signs of flagging.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free