Sky One and Channel 4 ads fight for Simpsons viewers

LONDON – Sky One is to advertise its new series of 'The Simpsons' after Channel 4 revealed plans for an aggressive marketing campaign for its terrestrial airing of the show, which it won from the BBC.

Channel 4 is to screen 'The Simpsons' next season backed by a major marketing campaign. The series will go out at 6pm weekdays with new episodes airing in a Friday peaktime slot.

Channel 4 won the terrestrial rights to the animated show from BBC Two earlier this year.

In response to falling viewing figures, Sky One is planning to launch a TV ad campaign to highlight the new show, which it has rights to screen four years before they reach terrestrial broadcasters.

Sky One will begin airing new episodes from September and Channel 4 will begin showing 'The Simpsons' in November.

'The Simpsons' have become a mainstay of Sky One, which runs hours of the show each week.

The programme is now in its 15th year on television and shows no signs of flagging.

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