As part of its 'Step into the adventure this Christmas' campaign, Disney will be allowing members of the public to step into its Frozen sing-along cabin and record their karaoke moment.
The ‘Have A Go At Let It Go’ activation will also feature a photo opportunity on Elsa's icy throne, where guests will be able to transform themselves into the film's stars and pose with life-size versions of characters.
Live Frozen sing-alongs around a grand piano will also take place every weekend, and guests will also have the chance to have their photo taken in Christmas-themed green screen booths.
The activation, which is free to members of the public and will run until 4 January 2015, is being created and executed by agency RPM.
RPM recently created the Sky Academy Careers Lab experience at the brand's west London headquarters.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.Follow @samedwardsevent