Skol cools Russian World Cup fans with ice-packaged beer

A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol.

Skol: the lager brand has created real ice packaging for European World Cup fans
Skol: the lager brand has created real ice packaging for European World Cup fans

The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World Cup and one of Brazil’s hottest locations.

Skol’s agency has created a film explaining the initiative, but you’ll have to polish up on your Russian to understand the voiceover.

Client: Anheuser-Busch InBev

Brand: Skol

Agency: F/Nazca Saatchi & Saatchi

Creatives: Rodrigo Cotellessa, Leandro Dolfini


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