Skoda launches global content strategy pitch

Skoda: social media task
Skoda: social media task

Skoda, the Volkswagen-owned car-maker, is searching for an agency to create a global content strategy.

The process is understood to be in the early stages and is being run in-house from the company’s Prague headquarters. The brief is thought to include social media work including strategy, content and social CRM, social campaigns and community management.

Earlier this month, Skoda put its CRM account out to pitch. The brand has worked with AIS London for the past 14 years. MediaCom handles media planning and buying.

Skoda named Fallon as its lead creative agency across Europe in May last year.

Fallon previously only handled Skoda’s UK advertising. It won the European business after a pitch against Leagas Delaney’s Prague office and 18 Feet & Rising.

18 Feet & Rising was added to VW’s roster after the contest and was later asked to create a digital campaign to support the launch of Skoda’s Fabia model.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free