In honor of its first Super Bowl ad, Skittles is kicking off the campaign early in a series of digital spots by Olson Engage.
The campaign features Super Bowl MVP Kurt Warner at a tailgate party — Skittles style.
The Super Bowl ad itself is being created by DDB Chicago.
Matt Montei, senior marketing director of the Wrigley division of Mars Inc., said of the digital promo: "Since we’re new to this party, we are celebrating in ways only Skittles can – with a twist, and this is just the beginning of a big playoff run for Skittles."
Skittles will join fellow Mars confection Snickers, which is returning to the Super Bowl after four years on the sidelines.
