Skittles has a history of odd humor in TV spots, and this digital video for the multicolored candy is no exception. The video is shot "mockumentary" style and is about a man whose skin turned to Skittles after an unfortunate run-in with a rainbow. As the protagonist says, "I am a man made of Skittles, and there is nothing wrong with that."
A 30-second teaser shown on digital channels such as Facebook leads traffic to the video, which clocks in at three minutes in length.
Yes, of course it ends with a gag riffing off the company's tagline, "Taste the Rainbow."
Campaign credits
Client: Skittles
Spot: "Struck by a Rainbow"
Agency: BBDO, Toronto
Executive Creative Director: Carlos Moreno
Associate Creative Directors: Chris Booth, Joel Pylypiw
Producer: Aimee DeParolis
Director: Conor Byrne
Production Company: The Corner Store Films
Executive Producer: Susi Patterson
Producer: Tyler Byrne
Director of Photograph: Robert Scarborough
Editing Company: Saints Editorial Toronto
Editor: Griff Henderson
Assistant Editor: Sara Windrim
Audio: Greyson Matthews, Toronto
Postproduction: The Vanity, Toronto
Transfer: Alter Ego, Toronto
Casting Director: Michael Stevenson