Skittles is releasing a teaser for its first-ever Super Bowl ad. The teaser, created by agency DDB Chicago, employs the same humor as previous ads by the mufti-colored candy maker.
This teaser for the Wm. Wrigley Jr. Company brand shows a modern-day Western town. In a play off Western movies, a bell tolls several times, and the residents appear to gird themselves for action. The people have massive biceps — but only on their right arms.
The spot ends with "Super Bowl Sunday" and "It will be settled." An arm-wrestling contest perhaps? We'll have to wait until Feb. 1 to find out.
Campaign credits
Client: Skittles, Wm. Wrigley Jr.
Agency: DDB Chicago
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