1. Samsung '#TextsFromMom' by R/GA
The lighthearted ad pokes fun at the often befuddled messages people get from their moms on smartphones. The phone numbers seen on the Galaxy S6 in the video are real— each with a humorous voicemail greeting.
2. Got Milk? 'Songs for Moms', by Goodby, Silverstein & Partners
Can you name a song by Ray Parker, Jr. other than the "Ghostbusters" tune? Well, the crooner is crafting personalized songs about moms for on Twitter for this Got Milk? campaign.
3. Johnson & Johnson, Mom's Global Relay
The CPG giant is calling on celebrities, community leaders and everyday moms and dads to share family stories online. Every time the baton is passed on to the next contributor, J&J will donate $1 to four charities: MAMA, Shot@Life, U.S. Fund for UNICEF and Girl Up.
J&J has also rolled out an ad, created by BBDO NY, celebrating the power of a mother's touch.
4. Coca-Cola 'Inseparable' by David
The soft drink giant created a moving bilingual interactive film targeting the Hispanic-American community. Viewers can cycle between perspectives of a mother, daughter, and granddaughter, and place a free three minute call to their own mothers, anywhere in the world.
5. Hillary Clinton calls your mom
If you're planning to call your mom on Sunday, why not get presidential candidate, Secretary of State, Hillary Clinton to drop her a line?
6. Hallmark '#PutYourHeartToPaper' by Leo Burnett Chicago
The greeting card company invited several people to talk about their mothers. What they didn't know was that in a room next door, their moms were watching — and in many cases, crying with joy.