AgencyTBWA\Media Arts Lab
SectorTechnology brands and Mobile phones
Actor demos voice-activated "Hey Siri" function in latest from TBWA\Media Arts Lab
Believe it or not, Siri turns five this year. And while that’s practically ancient by virtual assistant standards, the ol’ girl still has some tricks up her sleeve. In the latest Apple spot from TBWA\Media Arts Lab, which debuted last night, Neil Patrick Harris demonstrates the voice-activated "Hey Siri" function, which debuted with the iPhone 6s last fall. Cookie Monster used the function to pass the time; Harris uses it to practice a clichéd acceptance speech. The "be more natural" quip at the end is a nice bonus pun for artificial intelligence nerds.