Simmons 'Look Out World' by KBS

Simmons debuts series of ads celebrating a good night's sleep

Mattress company Simmons' new ads by KBS feature people who had a good night's sleep — and want to tell you about it.

Each ad features a protagonist enamored with their slumber. In one, a woman is endlessly spraying champagne to celebrate her restful night.

In another, a man with a bullhorn announces in a Howard Beale-esque diatribe why he is smitten with his mattress — much to his neighbors' chagrin.

The commercials include TV spots and expanded web films.

Credits

Chief Creative Officer(s)
Copywriter/Art Director
Copywriter/Art Director
Head of Production
Agency Producer
Business Manager
Chief Strategy Officer and Co-President
Planner/Strategist
President, Global
Account Director
Account Director
Account Executive
Production Co
Director
Director of Photography (DOP)
Executive Producer / Managing Director
Line Producer
Editor
Assistant Editor
Executive Producer
Producer
Finishing/VFX
Executive Producer
Sr. Producer
Sr. Producer
Production Coordinator
VFX Lead / Flame Artist
VFX Shoot Supervisor
VFX 2D Artist/ Flame Artist
VFX 2D Artist/ Flame Artist
End Card Creative Director
Music / Sound Design
Creative Director / CEO
Audio Mix
Audio Mixer
Color

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