Shuttlecock Inc eyes up Europe for future pop-up events

Shuttlecock Inc's Anna Templeton reveals potential global locations
Shuttlecock Inc's Anna Templeton reveals potential global locations

Anna Templeton, co-founder of experiential pop-up dining company Shuttlecock Inc, has revealed to Event the company would like to host events in Spain, Germany, France and the United States in 2015.

It comes in light of Shuttlecock Inc’s announcement last week that it would be hosting its first international event in New York this autumn, based on its Mile High air travel-themed pop-up concept.

Templeton told Event Shuttlecock Inc has been asked by a potential client to host an event in Bilbao, Spain, as well as Paris in France. "We want to do an event in Germany as well, particularly in Berlin," she added.

Templeton highlighted the company would be organising another New York event next year, following its Destination: London event, which will take place in Manhattan this year between 24 September and 4 October. "This year’s event has already been so well-received, so we will look to take it back there in April 2015."

As a result of the growing business, Shuttlecock Inc said it will also be growing its current six-strong team with a further two appointments later this year.

Templeton said the company would have liked to have taken its pop-up dining event concept to more destinations abroad this year, however, with the launch of its permanent events venue in Marylebone, London, it would not be possible in 2014. "New York came before we announced plans for the venue, but we certainly want to travel and enjoy exploring new cultures."

Carousel, the company's new venue, is set to launch in August with its first event to be Destination: Andalucia on 30 July-9 August. The event is part of the Mile High series, a succession of pop-ups based around air travel.

Plans for Shuttlecock Inc events for the rest of the year in the UK include a film premiere-themed event in October in a central London location, which will give guests the opportunity to see what it is like to experience an A-list celebrity film premiere. It will run for two nights, and is expected to attract 150 guests each night.

Shuttlecock Inc has also been appointed by American travel marketers Visit Alaska and Alaska Seafood Marketing Institute to create a day-long event at Pimlico Gardens in London this month (21 June). Five hundred guests are expected to attend the day portion of the Alaskan Gold Rush event, which has been billed as a family day, with a further 80 attendees arriving for the evening session.

"This will be our biggest event, not only in terms of guests but the number of actors we are using - 18 instead of our usual six - and will feature storytelling, live music, food and drink," said Templeton.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free