Japanese cosmetics ad crosses borders ... internationally and otherwise
Japanese cosmetic line Shiseido is known around the world, but this video viewed more than 7 million times on YouTube is set in the company's native Japan.
It begins with a teacher waiting for class to start. Inside the all-girl school's classroom are students doing what mildly rebellious Japanese students do. such as wearing loose socks — yes, that's a thing. All in all, an average classroom.
There's a twist though. Japanese speakers will notice it when the girl opens a book that says, "Did you notice there are *spoiler* in the classroom?"
The narration ends with what translates to, "We'll make anyone cute." We'll let you watch it to find out who "anyone" includes.