Sherwin-Williams' HGTV Home expands to Lowe's

BBDO's ads for paint company get the artistic touch

The terms 'eccentric' and 'artist' are near synonyms, and a new series of spots for Sherwin-Williams by BBDO highlights the connection.

The ads for the paint company feature four legendary painters: Andy Warhol, Vincent Van Gogh, Bob Ross and Leonardo Da Vinci. The four painters maintain their signature quirks — such as Warhol's obsession with fame … and cans.

The ads point out that the paint brand is available at big-box home improvement retailer Lowe's. That's a first, which has been sold exclusively in Sherwin-Williams stores.


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