Sheep are transformed into billboards to help cut traffic deaths

Think! turned sheep into road safety messages in campaign
Think! turned sheep into road safety messages in campaign

Road safety body Think! spray-painted some unsuspecting farmyard animals with safety messages in a bid to make drivers more aware of potential dangers.

60% of all fatalities occur on country roads, according to Think! which has partnered with a farmer in Bedfordshire to spray paint sheep with road safety messages. 

The concept is to make drivers consider the sharp bends and blind bends that hide unexpected hazards

Brand: Think!

Agency: AMV BBDO

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