Shatner voices worst-case scenarios for Priceline

Series of spots shows what could happen if you "don't go"

William Shatner is known for his second (third, fifth?) life as The Negotiator, the spokesman for online travel deal site Priceline.com. The notorious overactor gently narrates these spots that pose what-if scenarios. Take that trip, and all is well. Stay home, and who knows what ill might befall? Priceline spots are always comedic, and these are no exception. The company has released three online so far, with the first running on TV during the Super Bowl pre-game, but it’s saving its big names, former NBA players Latrell Sprewell and the "Admiral" David Robinson for a video that will debut during NBA All-Star Weekend.