Shatner voices worst-case scenarios for Priceline

Series of spots shows what could happen if you "don't go"

William Shatner is known for his second (third, fifth?) life as The Negotiator, the spokesman for online travel deal site Priceline.com. The notorious overactor gently narrates these spots that pose what-if scenarios. Take that trip, and all is well. Stay home, and who knows what ill might befall? Priceline spots are always comedic, and these are no exception. The company has released three online so far, with the first running on TV during the Super Bowl pre-game, but it’s saving its big names, former NBA players Latrell Sprewell and the "Admiral" David Robinson for a video that will debut during NBA All-Star Weekend.

Credits

Client
Agency
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Executive Creative Director
Executive Creative Director
Senior Copywriter (Cousins, Baby)
Senior Art Director (Cousins, Baby)
Associate Creative Director (Nana)
Associate Creative Director (Nana)
Executive Producer
Project Manager
Group Planning Director
Senior Director
Account Director
Account Manager
Account Executive
Business Affairs
Film Company
Director
Executive Producer
Line Producer
Director of Photography
Editor
Assistant Editor
Sound Designer
Executive Producer
Brand Music