Last week, automotive brands saw the most shares on Facebook. Hum demonstrated its technology with a monster truck, Dodge concentrated on horsepower, saying its cars are "Fast and the Furious tested and approved" and Subaru highlighted the agility of one of its cars as it cascaded down a bobsled run.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts.
Here are the brand posts that received the most shares of last week:
Hum by Verizon
Hum, Verizon’s connected car technology brand, created a monster car with the ability to rise above a line of cars in traffic. The brand filmed the car towering above the others with people nearby starring from their cars. Hum tells viewers not to try it at home. Instead, it suggests upgrading cars with other "new tricks." Hum partnered with Mashable to promote the video, and the Facebook post received 448,351 shares, 14 million video views, 60,000 reactions and 14,000 comments.
In a video post that saw 130,705 shares, BarkBox used two of its influencer dogs to create a humorous video meme. In the video, the @pugdashians, who have 57,800 followers on Instagram, are wearing the same outfit and, just like their human counterparts, they don’t appreciate it. BarkBox has found that its audience reacts well to dogs that take on human attributes. Therefore, the brand turned the video into a meme that connects to the human conundrum of having similar outfits. The post also generated 9.9 million video views, 72,000 reactions and 93,000 comments in which viewers tagged their friends who could relate to the post.
For the upcoming film "The Fate of the Furious," premiering in theaters on April 14, Dodge crafted a 1:06 commercial highlighting its muscle cars used in the film. The ad also features film stars Michelle Rodriguez ("Avatar," "The Fast and the Furious") and rapper Ludacris. Similar to Dodge’s other Facebook posts, people share their own cars in comments. The post garnered 24,813 shares, 1.2 million video views, 37,000 reactions and 2,000 comments.
In a post that received 24,000 shares, Angel Soft honored a few lucky single parents on March 21 (National Single Parent’s Day) with some surprises. The brand filmed their three parents’ reactions as it told them that it would fund childcare costs for a year. The 1:50 video calls for viewers to celebrate Single’s Parent Day like they would Mother’s Day, Father’s Day or even National Pizza Day. The post also got 3.3 million video views, 24,000 reactions and 1,500 comments.
Subaru drives its WRX STI through an Olympic bobsled run in a commercial that saw 10,629 shares, 717,000 video views, 9,800 reactions and 1,900 comments. The 1:57 video shows off the car from multiple angles as it speeds down the snowy slopes.