Seth Rogen and Amy Schumer call out to their fellow Americans to come together and bond over their love of beer in Bud Light’s Super Bowl 50 ad.
The comedians spoof inspirational political speeches by telling the nation to join the Bud Light party in the big game spot, which is the first promo for the Anheuser-Busch brew’s "Raise One to Right Now" campaign. Bud Light worked on the 60-second spot, which includes cameos of actors Paul Rudd and Michael Peña, and upcoming campaign with Wieden+Kennedy New York.
"This is more than just a Super Bowl ad," said Bud Light vice president Alexander Lambrecht in a statement, "It’s a completely new communication of what Bud Light stands for — inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now." More television and digital spots are planned for the "Raise One to Right Now" campaign rolling out throughout this year.
The company said Bud Light’s new strategy, which included re-creating Bud Light’s signature logo and new bottle design, aims to bring consumers together to have a drink in a year where there might be falling-outs because of disagreements and arguments over the upcoming Presidential Election.
"With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most," said Karl Lieberman, Wieden+Kennedy New York executive creative director, in a statement.
Anheuser-Busch, historically one of the Super Bowl’s biggest advertisers, earlier announced they will have two game day spots to promote Budweiser, including a PSA against drunk driving starring Helen Mirren.