Sense working with Ryvita on 'Crunch Cafe' campaign

Ryvita's 'Crunch Cafe' at the Henley Regatta
Ryvita's 'Crunch Cafe' at the Henley Regatta

Sense kicked off its year-long Ryvita Crunch Café campaign at Henley Regatta from 30 June to 4 July.

The Crunch Café is a nationwide campaign that will visit outdoor events throughout the year. Sense is working alongside agencies Grey and Soup and PR firm Wildcard on the activity.

The 16sqm stand features a deli counter, allowing visitors to choose from a wide range of toppings to be added to Ryvita crisp or cracker bread, and the samples are then distributed via a sushi-style conveyor belt.

Sense will also provide benches and picnic blankets for visitors to sit on while eating the samples.

Visitors will be handed a leaflet with tear-off recipes and a chance to enter a competition to win lunch at a top restaurant.

To leave a comment register and let us know your thoughts.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free