The two-month roadshow will visit major supermarkets, city-centre offices and events.
A fully branded event space will be set up at supermarkets, with a huge Muller Corner tub filled with pots of the Greek-style yogurt. Following the Greek theme, the sampling area will feature a mosaic-effect floor and classical Doric columns. Staff will be on-hand to answer visitors' queries on the range and hand out the product.
There will also be a guerrilla element to the campaign, featuring a Muller-branded van bringing the yoghurt to offices. It will aim to attract attention by playing REO Speedwagon's power ballad Can’t Fight This Feeling, instead of the traditional ice-cream van jingle.
Sense also promoted Muller Rice, installing pop-up shops nationwide, and recently sampled Muller Rice at T4 on the Beach.
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