Sense creates experiential campaign for General Mills' Old El Paso

Sense has been tasked with creating an experiential campaign for the first time in ten years for food giant General Mills' Old El Paso Super Mild Extra Tasty Fajitas.

Sense promotes new Old El Paso Super Mild, Extra Tasty Fajitas
Sense promotes new Old El Paso Super Mild, Extra Tasty Fajitas

Sense has created a fete-style marquee featuring live demonstrations of how the product is prepared and providing visitors with samples.

The activity kicked off on 19 October and will visit retailers nationwide during the next six weeks, including Yorkshire and the East Midlands.

Sense is concentrating on suburban areas away from cities to target towns with a higher concentration of families, the key audience for the campaign.

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