Sense to bring Timberland Earthkeepers ad campaign to life

Timbaland's Nature Needs Heroes Camp campaign
Timbaland's Nature Needs Heroes Camp campaign

Timberland has contracted Sense to orchestrate its Nature Needs Heroes Camp experiential campaign from 8 - 10 October at Westfield shopping centre.

The activity aims to bring to life footwear brand Timberland’s global advertising campaign and promote its environmentally conscious Earthkeepers range.

One of the main features will be an oversized art installation of the new Moc-toe 2.0 boot that will be built by sculptor Robert Bradford. Visitors to the stand will be invited to complete the installation by writing individual environmental pledges on recycled leather and adding to the boot.

Visitors to the stand will also be offered 20% off the Earthkeepers range throughout the activity.

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