Sense appoints new creative director

Chris Axe has been appointed to the new role of creative director at Sense.

Axe joins from RPM where he was a creative head working with brands including InBev global and Diageo reserve.

"I look forward to taking Sense’s clients’ creative requirements to the next level in 2011," said Sense creative director Chris Axe.

Axe has 12 years experience across experiential, digital and BTL marketing. He was also instrumental in the BMW Group Plaza at the 2006 International Motor show and the "MINIVERSITY" campaign for MINI, which won the Event Gold award.

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