Selfridges to stage rooftop food waste pop-up

Chef Dan Barber: bringing WastED to London
Chef Dan Barber: bringing WastED to London

Selfridges London is teaming up with New York's Blue Hill restaurants to bring a food waste-themed pop-up to Oxford Street.

The WastED London pop-up runs from 24 February to 2 April and will serve menus aimed at raising awareness of food waste. It will mark chef Dan Barber's first cooking appearance for the public in London. 

Building on the UK's vibrant food waste movement, wastED London has joined forces with local farmers, fishermen, suppliers and retailers to reimagine by-products at every link in the food chain. Barber will share the stove with guest chefs from throughout Europe who will contribute their own waste-based dishes to the menu.

Selfridges hosted a series of fashion shows that championed emerging menswear talent, part of London Fashion Week Men's schedule,

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free