Selfridges and Mini partner for chauffeured shopping service

Selfridges and Mini have partnered to offer shoppers a free ride home from Selfridges's flagship Oxford Street store over the festive season.

Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers
Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers

Until Christmas Eve (24 December), customers using Selfridge’s personal shopper service can opt to be chauffeured home in a Mini designed in Selfridges bright yellow to anywhere within the M25.

Available until 7pm every day, the chauffeur-driven service is designed to enable customers to "indulge in a festive tipple during their shopping spree," the brands said.

Brand: Selfridges/Mini

Agency: Iris

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