Until Christmas Eve (24 December), customers using Selfridge’s personal shopper service can opt to be chauffeured home in a Mini designed in Selfridges bright yellow to anywhere within the M25.
Available until 7pm every day, the chauffeur-driven service is designed to enable customers to "indulge in a festive tipple during their shopping spree," the brands said.
Brand: Selfridges/Mini
Agency: Iris
Read next
Oculus Rift in action: what are the marketing opportunities?
Techy Christmas: how brands are innovating for consumer attention
