Selfridges and Mini partner for chauffeured shopping service

Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers
Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers

Selfridges and Mini have partnered to offer shoppers a free ride home from Selfridges's flagship Oxford Street store over the festive season.

Until Christmas Eve (24 December), customers using Selfridge’s personal shopper service can opt to be chauffeured home in a Mini designed in Selfridges bright yellow to anywhere within the M25.

Available until 7pm every day, the chauffeur-driven service is designed to enable customers to "indulge in a festive tipple during their shopping spree," the brands said.

Brand: Selfridges/Mini

Agency: Iris

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