Selfridges to debut boxing pop-up

Retailer Selfridges is collaborating with boutique boxing club BXR to stage an in-store boxing-themed residency.

The pop-up is part of Selfridges' "Lamyland" event, a collaboration between the department store and artist, creative director and producer Michèle Lamy. She is highlighting boxing as a metaphor for exploring cultural, spiritual and social questions. 

BXR will be operating a fully-functioning boxing gym in the Ultralounge area on the lower ground floor of the store. Customers can select from one of the bespoke in-store BXR experiences; including a 45-minute group boxing class or a private personal boxing session with an elite coach.

The boxing residency will debut on 1 February and run until 25 February, with 45-minute boxing workout sessions available from Thursday to Sunday. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free