The pop-up is part of Selfridges' "Lamyland" event, a collaboration between the department store and artist, creative director and producer Michèle Lamy. She is highlighting boxing as a metaphor for exploring cultural, spiritual and social questions.
BXR will be operating a fully-functioning boxing gym in the Ultralounge area on the lower ground floor of the store. Customers can select from one of the bespoke in-store BXR experiences; including a 45-minute group boxing class or a private personal boxing session with an elite coach.
The boxing residency will debut on 1 February and run until 25 February, with 45-minute boxing workout sessions available from Thursday to Sunday.