AgencyTBWA\Media Arts Lab
SectorTechnology brands and Mobile phones
Video for Apple's latest smartphone gets start treatment while focusing on the product
Speaking on stage on Sept. 9 to announce the iPhone 6S and iPhone 6S Plus, Apple CEO Tim Cook said, "We have changed everything about these new iPhones."
A commercial by TBWA\Media Arts Lab sums up the features touted by Apple execs with the help of Selena Gomez and comedian Bill Hader.
In traditional Apple fashion, the ad focuses on the product and features rather than specifications. Gomez shows off the ability to use the screen as a flash for selfies while Hader asks Siri what tortellini pasta looks like.
The spot ends with the tagline, "The Only Thing That’s Changed Is Everything."