Because selected for Jim Beam UK bar tour

Jim Beam brand ambassadors will host tasting sessions
Jim Beam brand ambassadors will host tasting sessions

American bourbon whiskey brand Jim Beam has appointed agency Because to deliver a two-month series of in-bar sampling events across the UK.

The Jim Beam ‘Make History’ roadshow will visit 50 bars across England and Scotland. The activity forms part of the brand’s first global marketing campaign, which features actress Mila Kunis in its television advertising.

At each venue, trained brand ambassadors will be hosting tasting sessions featuring Jim Beam White label and Red Stag by Jim Beam.

All participants will be offered framed ‘Make History’ souvenir photos as a memento of their evening, and encouraged to share images of the experience via social media.

Gary Whelan, senior account manager at Because, said: "Jim Beam is an iconic brand with seven generations of extraordinary heritage behind it. Because is proud to be part of this new chapter for the company and we’re looking forward to helping discerning whiskey drinkers discover the great taste and story behind the brand."

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