'Seize the Awkward' for The Jed Foundation, the AFSP and the Ad Council by Droga5

Suicide is the second leading cause of death among young adults. "Seize the Awkward," a new campaign for The Jed Foundation, the American Foundation for Suicide Prevention and the Ad Council from Droga5, encourages teens and young adults, particularly those ages 16-24, to create a safe space for their friends to open up about mental health challenges. The campaign personifies an awkward silence—played by Broadway star and actor Gideon Glick—that can happen between friends before a conversation about mental health. The campaign directs audiences to SeizeTheAwkward.org, a new website created by Haus. Resources include tutorial videos, information on warning signs, conversation starters, tips on how to sustain a conversation around mental health and video testimonials on mental health from talent such as Hannah Hart, Liza Koshy, Remi Cruz and Tyler Posey. The campaign will run in donated media space and through media partners and platforms, including BuzzFeed, Chegg, Colossal Media, Facebook, The Jacksonville Jaguars, Reddit, Wattpad and YouTube.

Credits

Credits List
Client
Launch Date
Agency
Creative Chairman
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Senior Art Director
Copywriter
Senior Art Director
Creative Technologist
Design Director
Senior Designer
Chief Creation Officer
Co-Directors of Film Production
Producer, Film
Associate Producer, Film
Music Supervisor
Director of Business Affairs
Business Affairs Manager
Counsel
Associate Counsel
Co-Directors of Interactive Production
Producer, Interactive
Director of Art Production
Senior Art Producer
Director of Print Services
Producer, Print
Global Chief Strategy Officer
Co-Head of Strategy
Strategy Director
Senior Strategist
Head of Communications Strategy
Senior Communications Strategist
Executive Group Director
Group Account Director
Account Director
Account Manager
Account Manager
Project Manager
Client
Production Company
OPC
Director
Head of Production
Executive Producer
Executive Producer
Executive Producer
Producer
Managing Director
Editor
Executive Producer
Producer
Post Production
Executive Producer
Associate Producer
2D Lead
2D Artist
Design Animator
Music/Mix
Composer
Creative Lead
Producer
Sound Design
Supervising Sound Editor
1st Assistant Sound Editor
Interactive Production Company
President
Head of Production
Director of Technology
Lead Developer
Developer
Senior Producer
Creative Director
Designer
Artists
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep
Artist Rep