Promotional feature

The secret sauce behind #tankfree

WCRS has won Cannes Lions for standout digital out of home ads such as "Look at me" for Women's Aid and, this year, "#tankfree" for the Born Free Foundation. Both began as ideas entered into the Ocean Digital Creative Competition, run in association with Campaign. Here, Dino Burbidge, director of innovation & technology, reveals some of the secret sauce in the WCRS process.

Got an idea? Watch out for Campaign and Ocean's digital creative contest and bring it to life.

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