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The secret sauce behind #tankfree
WCRS has won Cannes Lions for standout digital out of home ads such as "Look at me" for Women's Aid and, this year, "#tankfree" for the Born Free Foundation. Both began as ideas entered into the Ocean Digital Creative Competition, run in association with Campaign. Here, Dino Burbidge, director of innovation & technology, reveals some of the secret sauce in the WCRS process.
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