Secret Cinema creates pop-up stores for Back to the Future concept

Secret Cinema to create themed pop-ups for Back to the Future event
Secret Cinema to create themed pop-ups for Back to the Future event

As part of Secret Cinema's latest cinematic experience, based on 1980s film Back to the Future, the company will be launching a series of pop-up stores in east London.

The Hill Valley Stores, launching on Friday (11 July), will be located on Hackney Road and will include Ruth’s Frock Shop, Roy’s Records and 1950s fashion and vinyl stock, sourced to give ticket holders and the general public a first glimpse into the experience and a chance to shop for vintage costumes ahead of the event, which runs from 24 July until 31 August.

Members of the public will be able to get fashion advice from staff in Ruth’s Frock Shop, as well as visit Elite Beauty for beauty sessions and drink and eat milkshakes and burgers in Lou’s Diner. Secret Cinema said visitors will also be able to take part in dancing lessons and rock'n'roll parties at the Hill Valley Stores.

Hill Valley Stores will give audiences the opportunity to shop and interact directly with the narrative of the upcoming Secret Cinema experience, and visit the film’s 1955 destination in London.

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