Second sensory Haribo Big Bag Tour goes on tour

The larger than life Haribo bags are thirty times bigger than standard packs
The larger than life Haribo bags are thirty times bigger than standard packs

Confectionery brand Haribo UK will be hitting the road on an experiential sampling tour throughout the UK this summer.

The Haribo Big Bag Tour campaign was devised by brand experience agency SGA Productions, and will be visiting festivals and events up and down the country and across to Ireland. The activity started in early May at Riverfest in Limerick, and will stop off at venues in Scotland, Nottinghamshire and Dorset.

The activity will include larger-than-life replica Haribo bags, 30 times bigger than a standard pack. In the giant Starmix bag, individuals will go on a sensory journey and will find a light show of Haribo’s iconic shaped pieces, including heart throbs, friendship rings, goldbears, cola bottles and fried eggs.

Inside the Tangfastics bag, the taste sensation when the popular treat tangs your tongue will be replicated by bubbles, while the final bag, Super Mix, gives visitors the chance to experience the different textures most commonly associated with the product, underfoot on an interactive floor.

Katy Clark, marketing manager at Haribo, said: "The Haribo Big Bag Tour proved really popular last year with thousands of people choosing to explore the mix of their favourite treats. We wanted to continue the campaign for a second year running, but build upon the success of 2013’s tour.

"By covering an increased number of destinations, with more days on the road even more people will be able to experience this sensory journey."

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