Seat stages T-Shirt printing activation at Geneva Motor Show

Seat stages T-Shirt printing activation at Geneva Motor Show
Seat stages T-Shirt printing activation at Geneva Motor Show

Automotive brand Seat is staging a T-shirt printing activation at Geneva Motor Show, which kicked off yesterday (9 March).

The brand is working with live experience company YR Live on the activation, which invites guests to create their own customized T-shirts. It is running until 19 March.

Guests will be able to design T-shirts which stick to the brand's 'Created in Barcelona' message, and have the option to choose preset images and colourway inversions, as well as custom text entry. The design software features pre-loaded artwork, which guests to the show can incorporate into their styles.

The printing technology sits in front of a panoramic screen, which is also situated at the Seat stand. The brand's presence at the Geneva Motor Show intends to celebrate the launch of the all-new Ibiza supermini and the Leon Cupra.

Honda is also activating at the Geneva Motor Show, and has worked with agency Avantgarde to showcase the futute of electrified vehicles. In February, Toyota staged an immersive theatre production to showcase the launch of its C-HR model.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1


Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free