Scratch-off winner just has to dance in new CA Lottery spot

David & Goliath continues its playful campaign featuring people who beat the odds

A middle-aged lotto winner shows off his impressive dance moves through the aisles of a grocery store in a spot for the California Lottery from David & Goliath. As his winnings grow, so does his infectious exuberance. The 60-second spot is running online, and a 30-second TV cut is running in the Los Angeles, San Francisco, Sacramento and Fresno markets, along with additional OOH and radio content. Previous CA lotto work from D&G has avoided craven appeals to greed, relying instead on aspirational messaging and humor.

Credits

Founder & Chairman
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Strategic Planning Director
Strategic Planner
Managing Director of Broadcast Production
Executive Producer
Senior Broadcast Producer
Director of Business Affairs
Business Affairs Manager
Associate Business Affairs Manager
Group Account Director
Account Director
Account Supervisor
Account Executive
Account Coordinator
Project Manager
Chief Digital Officer
Director of Digital Production
Senior Digital Producer
Tech Lead
Associate Developer
Senior Interactive Art Director
Junior Interactive Designer
UX Lead
Director of Print Services
Senior Art Producer
Production Company
Director
Director of Photography
Managing Director
Executive Producer
Line Producer
Editorial House
Assistant Editor
Producer
Telecine
Colorist
Online & VFX
Flame Artist
Executive Producer
Producer
Mix House
Sound Mixers/Engineers
Assistant Engineer
Producer

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