Anagrams lead to romance in this digital ad
Mattel is promoting Scrabble with a charming love story about a man and a woman whose lives are connected by anagrams.
Lola Madrid created the spot, which appears on Mattel’s website and on YouTube. The ad tells the story of Agostina and Santiago, who live in Tokyo and Kyoto, respectively. She is a cab driver, and he is a crab diver. They have little in common besides their unhappiness — until they meet at a costume party, where she is dressed as an apple pie and he, a pineapple. It’s a wonderful spot and one that a brand as cherished as Scrabble deserves.